For a while I’ve thought websites you must like the things are surrounded with “like the clothes you wear. I used to think the clothes to website similarity was just something my original head thought of, but I was wrong. One of our clients freshly said the same thing. Once I recovered my composure, we chatted a bit about it and I recognized websites really are like the clothes you wear!
Websites Are Personal
A lot of our clients ask for our view during the web design process . I’m an opinionated person and while I openly share my opinion, I do care people on how they take it. For many people, their website is as personal to them as the clothes they wear.
I’m a very OCD person so I like websites to be clean and white. I’m also confident and independent, so I like the color red. My clothing tends to be white, black, tan, and red. See a trend here? I’m basic when it comes to clothing and I’ll opt for comfort over style any day of the week. With websites I’ll chose function and persona alignment well before I head for flash and bling. But that’s me and that’s what works for my personality. It won’t work for everyone.
Websites are the same. I may come up with the perfect WordPress theme for Jany, but it won’t at all work for Maria. The trick is to know your style and make sure your website style is a representation of the online you.
The client I mentioned above is a lawyer in a law firm of thirty plus attorneys. Trying to get a look and feel that meets the visual needs of thirty well educated and opinion attorneys is not easy. Each has his/her own style and each wants something unique you can’t make thirty attorney’s dress the same. In the end we designed a site that worked for the masses and tried to stay conservative enough so that everyone could be relatively happy.
Websites Need to Be Updated Regularly
Websites, just like the clothes in your closet, need a refresh every once in a while. Even something as simple as a 12px font size has gone to rest. Now much of our designs have a minimum of 15px font size. Why? Monitors changed, resolutions were altered, mobile devices arrived, and the average age of the internet user increased.
Life evolves and your website must evolve right along with it.
As you change and mature, your clothing does too. As your business matures, your website should mature as well. Products or services change, your logo gets an update, or you finally decide that blogging and social media are key to your survival. Everything has a time and a place.
What’s Inside Your Closet?
Let’s take a moment and think about the clothes inside your closet at home. Think about one piece of clothing that you’ve kept for what seems like forever, while still knowing that is better off sent to Goodwill or burned in the summer campfire. You have one right? We all do. I have a walk in closet, so I know I have at least a few.
Now let’s think about your website? What is sitting on there that should have been put to pasture months or years ago? And the bigger question is why it is still there?
In person you can see people’s reaction to a horrific outfit, but on the internet your visitors come and go and you’ll never even know they were a blimp on your Analytics report. Worse yet, you may not know that dancing gif from 1995 is what is driving them away.
Take a moment and walk through your website and your closet. Make a list of everything that needs to go and any necessities you’re missing. Then give us a call.