There are two main reasons to create an app. One reason is to help yourself be more well-organized at a mission or to entertain yourself without a care of others seeing it. Another reason is to share your app to the world which could be for a slew of purposes (money, recognition, to educate, etc.). For those who are concerned with the final, you would be concerned to read on. Those concerned with the former, need not worry about how to market their app to get more users.
1) Attract Interest Prior to Launch
ASO (App Store Optimization) is one of the strongest fundamentals to creating a buzz for your mobile app, whether you are building your mobile app for android or iOS, App Store Optimization is a huge piece of the efficacious app pie.
Everything from images and screenshots to keywords to your app’s title will define where your app stands among the competition. Having said that, looking at competition proceeding to launching your app is a great way to determine successful and popular keywords that you may want to include within your ASO (App Store Optimization) strategy.
Another item worth noting prior to app launch: get yourself in the press. Get potential users motivated about your app before they are even able to download it. Target your press releases accordingly based on your target users, not just anyone and their grandmother. This target audience will be the customers who get excited about your product and will more possibly not just download it when it launches but tell their friends about it and motivate them to download it as well.
2) Pricing Model
There are a few different methods to position your app to increase its download based on how you charge it. This can be a blog post in its own, so I will keep it brief.
A premium model is one where your app is free to download, but once inside there is additional content, features, etc. that a user can then purchase (i.e. new levels to a game or specialty articles in a news publication). Free apps convey in more than 80% of traffic in the Apple App Store. Take that for what it’s worth.
Paid Apps are just as they sound. You must pay for them so as to download and use them. Take a look at what your industry and/or competitors are doing in terms of pricing strategy. Customers in the Apple App Store are more likely to pay for an app than users in the Android Market.
You may also choose to keep your app totally free and depend on advertisements within your app for profits.
These options can always be combined to change around your model to test what works better. If you’re looking for a download expression as a paid app, maybe you make it half off for a week to see what kind of action you get in the rankings.
3) External Marketing
Social Media is an incredible resource to utilize due to its low cost and viral potential. Bloggers and groups that involve your target viewers are perfect resources to market to both before and after launch. Different networks may be better for your target market such as LinkedIn for a business focused app or Facebook for the next best entertaining game.
Social networks are great platforms to share your press releases and other newsworthy items to get your app recognized. Always think of, less is more when it comes to social media posts as nobody wants to, will, or has time to read long posts.